Crisis Management/PR Coverage Highlight
No organization is immune from risk or even from experiencing a full-blown crisis that could harm people or property, interrupt operations, or destroy a reputation. Any Business Management plan that fails to include concrete steps to mitigate the ramifications of a crisis is insufficient. Failing to plan for a crisis puts your business at risk of financial ruin. An effective crisis management plan should definitely address physical and legal considerations. If you face a crisis in the form of a natural disaster that floods your place of business, you should have a prioritized list of steps to take and people to call to begin the recovery process. If you face a technological crisis – your server crashes – you should have a plan to reroute to another server so you can get your operations back online. An effective crisis management plan should definitely address physical and legal considerations. If you…